H&M mini-site looks like a neverending catwalk, where users can change the models' outfit just with a click. The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.
But the most interesting part is surely the collection connection with Facebook. You can actually comment each single outfit on the social network just like you do with your friends' photos.
*through Adverblog.com & H&M;
